Privacy by MotionSafe

Protecting What Matters — Your Customers’ Data

MotionSafe is redefining privacy protection in connected vehicles. Our commercial and enterprise-grade tools have helped brands, fleet operators, and rental channels uphold the highest standards of consumer data privacy — automatically and at scale.

Consumer-First Data Privacy

Empower your business to meet and exceed privacy regulations like CCPA and GDPR with built-in tools that automate personally identifiable information (PII) deletion. Our platform ensures data is purged promptly and properly — before it becomes a risk.

Safeguards for Fleets and Rentals

MotionSafe provides robust privacy controls across fleet and rental environments, giving consumers confidence their information is secure. By eliminating residual data from connected vehicles and devices, your brand stays compliant — and your customers stay protected.

Built-in Transparency and Accountability

With automated audit logs, MotionSafe delivers a reliable and defensible trail of every data deletion and privacy action. Gain traceability that simplifies audits and demonstrates your ongoing commitment to data ethics.

Defend Against Identity Theft

Your customers' identity shouldn't be vulnerable just because they drove a vehicle. MotionSafe blocks cybercriminal access to vehicle and connected device data, helping prevent identity fraud and ensuring peace of mind for every user.

MotionSafe Privacy isn’t just a feature — it’s a shield for your customers, a differentiator for your brand, and a key to regulatory confidence.

Want to learn more about how MotionSafe fits into your privacy compliance strategy? Contact Us.


Why MotionSafe Is Different

When it comes to removing personal data from vehicles, other solutions fall short by relying on manufacturer processes that merely erase the visible data from the infotainment screen. While this may give the appearance of deletion, the truth is that the data often remains stored in the vehicle's systems, leaving it vulnerable to cybercriminals and unauthorized access.

MotionSafe takes a completely different approach.

Our proprietary technology ensures that personal data is not just hidden but permanently deleted from the vehicle's systems. MotionSafe goes beyond surface-level "deletion" to directly target the source, ensuring:

  • Comprehensive Data Erasure: We deletion of the data from all relevant systems, not just the visible interface.

  • Enhanced Security: Cybercriminals can't access what no longer exists. Our method eliminates the risk of sensitive data being retrieved later.

  • Peace of Mind: Whether you're selling or returning a vehicle, MotionSafe guarantees that your personal information is truly gone.

MotionSafe is the only trustworthy solution designed to protect your privacy by thoroughly eliminating data at its core, leaving no traces behind.


The Hidden Danger Inside Your Vehicle

While car manufacturers offer basic “delete” functions, the truth is these tools rarely eliminate data. Instead, personal information lingers within the vehicle’s memory, waiting to be exploited by malicious actors for tracking, identity theft, or other types of cybercrime.

Criminals who gain access to personal data can impersonate individuals, open fraudulent accounts, or take out loans in their names. Here are a few examples of frequent, rapidly growing attacks:

  1. Vehicle-Enabled Stalking:
    By tracking a car’s GPS history or current location, malicious actors could follow a victim’s daily routines, knowing exactly where they live, work, and shop. This can facilitate physical stalking, burglary, or harassment. There are more than 3.5 million stalking victims in the US annually. 1 in 3 women and 1 in 6 men experience stalking at some point in their lives.

  2. Unauthorized Purchases and Fraud:
    Stored credit card details could be used to make fraudulent online purchases, causing financial loss and damage to the victim’s credit standing. Americans lost $10 billion to fraudsters in 2023. More than 52 million Americans experienced fraudulent charges on their credit or debit cards in 2023, with unauthorized purchases exceeding $5 billion.

  3. Remote Vehicle Control Attacks:
    In extreme cases, hackers may exploit vulnerabilities in a vehicle’s onboard systems to manipulate car functions—from unlocking doors and starting the engine to tampering with brakes or steering—threatening both the driver’s safety and property.

  4. Blackmail and Extortion:
    Personal data found in a car’s systems might include private messages, calendar events, or personal notes. Criminals could use this information to blackmail victims or extort money by threatening to reveal sensitive details publicly. In 2023, the Internet Crime Complaint Center received nearly one million complaints from the American public, with potential losses exceeding twelve billion dollars. This represents a nearly 10% increase in complaints received and a 22% increase in losses suffered compared to 2022.

  5. Home Invasion or Burglary:
    Data collected by vehicles includes home address details, travel patterns, garage door codes and many other pattern of life details. Attackers can plan break-ins when they know the owner is away, leveraging both timing and access information. A home burglary occurs once every 25 seconds in the United States. Approximately 2.5 million burglaries occur annually in the US, with 66% considered home invasions.

MotionSafe for Channel Partners

MotionSafe for channel partners empowers car dealers, rental agencies, and aftermarket automotive companies with a cutting-edge point-of-sale solution that ensures customers can protect their personal data from vehicles. In today’s data-driven world, delivering this level of privacy protection isn’t just good practice—it also creates a valuable new revenue stream and reduces liability.

As OEM data deletion features fall short and manufacturers shift responsibility to the aftermarket, MotionSafe steps in to offer a complete, hassle-free solution that doesn’t compromise OEM telematics opportunities, but protects consumers and enterprise partners. It’s a win for compliance, a win for customer trust, and a win for your bottom line. No other company matches the depth and versatility that MotionSafe offers.

Contact us today to discover how MotionSafe’s innovative solutions can transform your enterprise.


Legislative Insights: Addressing Cyber Threats in Transportation

As emerging technologies continue to shape the transportation sector, the risks associated with cybersecurity and data privacy grow more complex. In recent discussions with the Texas Legislature's House Select Committee on Artificial Intelligence and Emerging Technologies, experts presented key insights on these issues.

The following video shorts, and the longer footage found on our INSIGHTS page, feature highlights from the legislative testimony that address the pressing need for advanced cyber defense mechanisms in modern vehicles. These discussions underscore the role of MotionSafe in mitigating vulnerabilities in automotive data storage, offering a robust solution that forensically wipes sensitive data to safeguard user privacy and combat evolving cyber threats.

Stay informed by exploring these in-depth conversations and see how MotionSafe is setting new standards in cybersecurity for the transportation industry.